I never thought I’d ever utter these words, but my Dad has
gone “boy-crazy”. Literally. Absolutely kookoo!
From devouring the Sunday newspaper, to dialing every number
in the matrimonial section, to struggling with the interwebz and figuring out
how to “Express Interest” and exchanging emails with “Prospects” and their
families, it has been quite amusing watching him, I’ll admit! :P
Experiencing the interaction with a number of “Prospects”
and their families myself, I can't help but draw a parallel with B2B Sales. Remember
SPIN selling & SPANCO?
Well, to begin with, the two B’s in this transaction are clearly the
2 families in "Negotiation". The product are the innocent lambs to be sacrificed – the bride
& the groom!
SPIN is very effectively tackled by the various media –
online matrimonial sites, newspapers, pesky relatives, etc. Damn them!
There is a clear cut market for them - Situation exists; there is a gap of sorts in the demand and supply, hence the market exists - Problem exists; the purpose is the noblest of all - finding a "Soul mate" - Implication is defined; to close the gap between the demand and supply - the Need must be fulfilled!
Damn them again!
There is a clear cut market for them - Situation exists; there is a gap of sorts in the demand and supply, hence the market exists - Problem exists; the purpose is the noblest of all - finding a "Soul mate" - Implication is defined; to close the gap between the demand and supply - the Need must be fulfilled!
Damn them again!
Once these “Agents of Change” successfully plant the notion in
the mind of the parent of the unsuspecting candidate, it’s Do or Die! Hurrah!
Getting back to B2B Sales.
Like any sales process, the Suspecting and Prospecting is the dirty leg work done by the Donkeys – in this case, web sites, relatives, agencies, etc. etc.! (Rolls eyes for the 56th millionth time. Very familiar with the insides of my head by now! ~brushes off imaginary speck of lint from shoulder with head held high~)
Like any sales process, the Suspecting and Prospecting is the dirty leg work done by the Donkeys – in this case, web sites, relatives, agencies, etc. etc.! (Rolls eyes for the 56th millionth time. Very familiar with the insides of my head by now! ~brushes off imaginary speck of lint from shoulder with head held high~)
The Approaching and Negotiating is left to the parents and that is what contributes to most of the ridiculousness and hilarity! The awkwardness and the following forced interest can put Oscar winners to shame I tell you!
Sadly, Closure and Order closing doesn't happen for all. Like any other sales process, the success rate is really really abysmal. The lowest possible rate across all industry processes!
For matrimonial purposes, the success rate for these processes are as low as 1 in 348!
True story bro, true story!
More coming soon..!
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